He was baptized and confirmed at St. Paul's Cathedral in London.
In 1981, Bruce drove to Calgary to find work in the oil patch and found a job with Dome Petroleum in pipeline operations, stationed in Estevan Saskatchewan.
He attended Western University in the fall of 1981 and graduated from Western's Ivey Business School in 1985.
He met Jennifer (Chadwick) Lamb at Ivey and they were married at East Plains United Church in Burlington Ontario on May 9, 1987.
Bruce and Jenny started Automated Design Systems in 1988 and grew the company to 11 offices across Canada with peak annual sales of $7 million.
Their daughter Karen was born in 1990 and Tori was born in 1992.
Bruce was elected to the town council of the Township of West Lincoln within the Region of Niagara in 1991. Bruce was the only new member of council at that time.
In 1994, Bruce was re-elected as the only returning member of council.
He (voluntarily) retired from municipal council in 1997.
In 1999, Bruce and Jenny started what is now Avalanche Search Marketing Inc.
In 2006, the family built a home outside of Lucan Ontario on 19 acres of land purchased from his mother's horse farm.
Bruce and Jenny purchased a 50 acre cash crop farm and home in Middlesex Centre in 2015 which is where they live and keep their horses.
All family members are avid runners. Jenny has run four marathons (including running the Boston Marathon twice) and Bruce has run 24 marathons including five Boston Marathons.
Bruce and his daughter Tori love riding horses. For two years they have been supporting Western University Mustangs football games by galloping around the track when a touchdown is scored by the home team.
He has been a member of the Lucan District Lions Club since 2006. Bruce was President of the club from 2012 to 2014.
Bruce started the Lucan Area Trails Association in 2010 to develop public walking/hiking/running trails in the community.
Bruce remains connected with the Entrepreneurship program at the Ivey Business School at Western University both as an "Entrepreneur-in-Residence" and a judge for case competitions. Bruce is also a guest lecturer on digital marketing and analysis.
In 2017, he and Jenny volunteered at the Invictus Games in Toronto for wounded service members from around the world.
Bruce was helping out the LKM Conservative Riding Association at the July 8, 2018 barbeque in Poplar Hill when Bev Shipley announced that his name wouldn't be on the ballot in the 2019 election.
July 9, 2018: After a night of reflection and conversation with family and friends, Bruce began the process of obtaining his nomination papers and seeking support for his bid to succeed Bev.
Complete the form below to receive updates on the election and how it may effect you. To reach Bruce and his team, please call or text 519-318-5562, email him at
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